bal2.jpg
Texto en negrita que dice 'BALEARIA' en fondo negro.

Baleària

Project developed at O2O as part of the design team.

Rol: Lead Design Team, UX Designer, UI Designer, Researcher.

Redesigning digital sales and loyalty systems

the challenge

Vista de dos cruceros en puerto con ciudad histórica en colina al fondo, cielos despejados.

Baleària faced the need to redesign its entire digital ecosystem.

While the mobile apps were in a state of constant evolution, the website had not been updated in years.

This made the web the core focus of the project, presenting significant challenges in terms of design, logistics, and development.

Mujer con mochila observando el mar desde la cubierta de un barco

Backlog Prioritization and roadmap

Project Roadmap

Cronograma de desarrollo del proyecto con varias fases y tareas distribuidas en semanas, incluyendo propuestas, UI Kit, buscador, mapas, pasajeros y destinos.

The project involved a vast number of processes to be digitized, alongside multiple platforms requiring updates and integration.

The design team, in collaboration with the Project Manager, divided the workload into batches, estimated each phase, and defined the delivery roadmap

user interface desing for mobile

design

Pantalla de una aplicación de balneario mostrando opciones de reserva y una vista del puerto al atardecer.

One of the client's top priorities was to improve mobile conversion rates on the web, as they had detected significant user drop-off at critical stages, such as the Origin-Destination selection. To address this, our team approached the redesign with a strict mobile-first perspective.

Capturas de pantalla de una aplicación móvil y un sitio web de la compañía aérea Balearia, que muestran la reserva de un viaje de Barcelona a Mallorca y un mensaje de confirmación de eliminación del viaje, con información de detalles y opciones de reserva.
Pantalla de una aplicación de reserva de vuelos mostrando ruta de Baleares a Mallorca con opciones de ida y vuelta, y un mapa con destinos en el mar Mediterráneo. Otra pantalla muestra un calendario para seleccionar fechas de viaje en junio y julio de 2018.

design

user interface desing for
desktop

While the mobile designs were being developed, part of the design team worked in parallel on the desktop version of the website. This synchronized approach ensured visual and functional consistency across all screen sizes.

Pantalla de varias páginas web de una agencia de viajes llamada Baleària, con mapas, destinos y reservas de viajes en barco, playa y vacaciones.

test

A/B testing to drive loyalty program sign-ups

Captura de pantalla de un informe de análisis de resultados de pruebas A/B con gráficos, datos y estadísticas en español.

Following the launch of the new website, Baleària sought to increase user acquisition for its loyalty program.

We ran several hypothesis-driven tests on the homepage, iterating on different modules until we identified the one that delivered the highest conversion rates.

Co-creation Workshop for the Employee Portal

research

Once the public website was completed, Baleària turned its focus to updating its internal digital systems.

To tackle the Employee Portal transformation, we facilitated a collaborative workshop with staff members to deeply understand their needs and identify the gaps in the existing platform.

Presentación de diapositivas de un taller o reunión donde se abordan temas de estrés, herramientas digitais, uso de la intranet y análisis de herramientas. Incluye gráficos y notas adhesivas.