BBVA + MC donald’s
Project developed at O2O as part of the design team.
Rol: Lead Design Team,Researcher, User experience designer, User
interface designer.
Developing an automated license plate payment prototype for McAuto
the challenge
In partnership with BBVA and McDonald's, we developed a pilot for a new McAuto payment system: License Plate Recognition (LPR) payment.
reserach
Understanding drive-thru mechanics and customer touchpoints
Our first priority was understanding the drive-thru mechanics.
We conducted on-site contextual research at a restaurant to observe employee workflows, vehicle frequency, the physical workspace, and the specific employee-customer interactions at each touchpoint.
ideation
Optimizing drive-thru operations
We developed the service blueprint, mapping out employee operations and spatial navigation under two different conditions: high-traffic and low-traffic states.
design
UI design
To conclude, we designed the interfaces for both the customer and employee apps, paying particular attention to the latter, as users would be in constant motion.
