VERMU ROJO

Belen Diloy y Gerardo Daglio trabajando delante una pizarra blanca con posits

WE DESIGN DIGITAL PRODUCT WITH AUTHENTIC SOLUTIONS AND A UNIQUE FLAVOR.

We are a boutique studio specialized in design, research, and digital development. We combine strategy, data analysis, and creativity to turn ideas into high-impact digital products.

Our approach spans from defining goals and gaining a deep understanding of users to technical execution and final design, ensuring effective, scalable solutions.

Belen Diloy y Gerardo Daglio trabajando mientras escriben en una pizarra
Belén y Gerardo en mesa de trabajo

BECAUSE GOOD DESIGN ISN’T SEEN, IT’S FELT.

INDITEX

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ATLÉTICO DE MADRID

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IBERDROLA

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BBVA

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REPSOL

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ADESLAS

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DECATHLON

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LOWI

INDITEX + ATLÉTICO DE MADRID + IBERDROLA + BBVA + REPSOL + ADESLAS + DECATHLON + LOWI

DISCOVER OUR SERVICES

→ See all services

  • En la etapa de investigación, ayudamos a las empresas a comprender profundamente a sus usuarios, sus mercados y el entorno competitivo. Nuestro enfoque combina métodos cualitativos y cuantitativos para recopilar insights accionables que guían decisiones estratégicas y de diseño. Diseñamos estudios adaptados a las necesidades específicas de cada proyecto, garantizando que los resultados aporten valor tangible.

    In the research stage, we help companies gain a deep understanding of their users, markets, and competitive landscape. Our approach combines qualitative and quantitative methods to gather actionable insights that guide strategic and design decisions. We design studies tailored to each project’s specific needs, ensuring the results deliver real value.

    → Qualitative & Quantitative Research
    → Customer Insights
    → Competitive Analysis
    → Usability Testing
    → Ethnographic Research
    → Persona Creation
    → Journey Mapping
    → Analytics Review

  • En nuestra área de diseño, transformamos insights en soluciones visuales y funcionales que conectan con los usuarios y cumplen objetivos estratégicos. Diseñamos experiencias digitales adaptadas a cualquier dispositivo y que son intuitivas, atractivas y escalables, alineando las necesidades del negocio con las expectativas del usuario.

    In our design area, we turn insights into visual and functional solutions that connect with users and meet strategic goals. We design digital experiences that adapt to any device and are intuitive, engaging, and scalable, aligning business needs with user expectations.

    → Interaction Design
    → Information Design
    → Visual Design
    → Design Systems
    → Accessibility Design
    → Prototyping
    → Motion Design

  • We turn the essence of your business into powerful, coherent visual identities that resonate with your audience. We create memorable brands that not only stand out visually but also strategically communicate your company’s values and vision. Every brand element is designed to be versatile, adaptable, and scalable, aligning your business’s personality with your customers’ expectations, ensuring consistency across every touchpoint.

    → Visual identity

    → Tone of voice

    → Brand guidelines

    → Event branding

  • We build custom websites that combine design, functionality, and high performance. We use HTML, CSS, animations, React, Node.js, Java, and Quarkus for full control. We manage databases, optimize SEO and visibility in AI search engines, offer secure hosting, and build hybrid apps for Android and iOS, extending your digital reach.

    → FrontEnd: ReactJS

    → BackEnd: Node.js, Java, Quarkus and WAS

    → Databases: PostgreSQL and DynamoDB

    → SEO and AI search visibility (GEO)

    → Hosting

    → Management & control: Tailored management system design

    → Hybrid mobile development: Solutions for Android and iOS

  • We integrate artificial intelligence into every stage of our design process, from research to final delivery. We use AI to speed up the creation of design systems, build agents that automate repetitive tasks, and optimize our workflow — without ever losing the human judgment that makes every product unique.

    → AI-powered workflow

    → AI-assisted design systems

    → Agents & automations

    → AI tools for prototyping

    → Continuous process improvement

    → AI-driven research & analysis

We have a multidisciplinary team of Product Designers, Brand Designers, Interface Designers, Researchers, Design System Designers, Front-end Designers.

BELÉN DILOY

BELÉN DILOY

Una mujer con cabello largo, rizado y de color rojo, luciendo una expresión seria y pensativa, en un fondo de interiores modernos con ventanas y muebles.

GERARDO DAGLIO

GERARDO DAGLIO

Persona escribiendo en una pizarra con notas adhesivas en una oficina moderna.

MARINA PÉREZ

MARINA PÉREZ

Joven con cabello rizado y expresión feliz en un fondo con nubes y edificios, enmarcado en un borde redondo de color burdeos.

FREQUENTLY ASKED QUESTIONS

  • We’re a digital product design boutique: UX research, UX/UI design, branding, and technology development. We also integrate artificial intelligence into our process to speed up the creation of design systems and automate repetitive tasks.

  • Our studio is based in Madrid, though we work remotely with brands from all over the world. We work with local and remote teams alike, adapting to each project.

  • We combine research, strategic design, and technology — including artificial intelligence — to create authentic solutions with a unique flavor, always without losing human judgment.

  • Write to us and tell us about your project and goals. From there, we’ll guide you through the next steps and answer any questions throughout the process.

  • We work with brands across different sectors and sizes, from large companies like Atlético de Madrid, BBVA, Decathlon, and Lowi to smaller projects. You can see examples in our Work section.

  • Yes. We integrate AI at different stages of our workflow: to speed up the creation of design systems, build agents that automate repetitive tasks, and optimize processes — without ever losing the human judgment that makes each project unique.

  • Yes. Besides designing, we also build: we develop the final product using technologies like React and Node.js, taking care of SEO as well as visibility in AI search engines (GEO), taking each project from concept to a functional, discoverable digital solution.